CARA Cosmetics was founded by professional makeup artist Leslie Christin to meet the industry’s demand for high-performance, camera-ready beauty. With a passion for artistry and an entrepreneurial spirit, Leslie saw an opportunity to create something bigger — a brand that not only delivered exceptional makeup but also nurtured healthy skin and empowered beauty professionals to thrive. She set out to develop a line that combined performance with purpose, offering expertly crafted products and the education needed to master them.

Proudly woman-owned and made in the USA, CARA is a cruelty-free, eco-conscious brand designed for both professionals and beauty lovers alike. Our high-performance makeup and skincare collections are created to enhance natural beauty while promoting healthy, radiant skin. With refillable palettes, multi-functional products, and sustainable packaging, we believe in beauty that is both high-quality and mindful.

At CARA, we don’t just sell products—we cultivate expertise. We provide beauty professionals with top-notch education courses, including but not limited to sales trainings, product education, retailer programs, and marketing resources, ensuring they have the knowledge and tools to grow their businesses. Plus, with seasonal collections, exclusive promotions, and continuous innovation, we keep our community inspired and ahead of the curve.

From flawless foundations and vibrant color cosmetics to nourishing skincare and pro-level education, CARA Cosmetics is your destination for beauty that performs. Whether you're behind the camera, behind the counter, or perfecting your own signature look, CARA is here to bring out the artist in you.